Pursuit Of The Authentic
A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves’ teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh’s...
View ArticleThe Forgotten ‘P’ Makes a Comeback
As marketers we’ve been raised on the 4 Ps, and in fact some authors have suggested new Ps. Of the traditional 4 Ps most marketers are consumed with “Promotion” and “Product,” and fewer yet focus on...
View ArticleHidden Profits at the Ballpark?
The fourth marketing P, pricing, strikes again at the ballpark. The Los Angeles Dodgers, according to a recent WSJ article, are trying a different tack in selling the worst seats in the stadium–giving...
View ArticleIs Price *Really* the Most Important Factor in Consumer Loyalty?
“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is...
View ArticleHow Many Plumbers Does It Take to Fix a Leak?
Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them finally returned my plea for help. But, of course,...
View ArticleThe Impact of Moore’s Law on Marketing
Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this...
View ArticleRendering Real-Time Roaming in Rome
Ever wondered what the “rhythm” of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows,...
View ArticleEven Good Marketers Make Dumb Mistakes
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch...
View ArticleRetailers Duking it Out for the Holiday Toy Biz
Just how much does the holiday toy biz mean to retailers? According to a recent article in Retailing Today, Wal-Mart has already taken proactive aim at its pricing on some of the hottest toys of the...
View ArticleWhy Consistent Pricing Is Important (Especially During a Recession)
A guest post by Kalen Smith of MoneyFile.net. Most businesses understand the importance of consistent branding. Sometimes, a branding method doesn’t work and needs to be abandoned. Most branding...
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